»branding«

We all know how Hyundai 'takes inspiration' for the design of all their cars..

The 'Elantra Embera' is a blatant ripoff of the Honda Accord from the back and i think the Subaru Impreza from the font.

The 'Tuscon' (2ssaun), when viewed at about 70 - 90degrees from the side - looks like the Porsche Cayenne (sorry ferdinand)

The 'Verna' looks like the like a mix between the Fiat Punto and an Aston Martin (cringe)

AND NOW

...even the advertisers for the company are taking 'inspiration' from foreign ads!!

Hyundai Ad: "The power of a 100 horses refined to perfection."

Audi: "130 horses and 3 cows. Audi A4 with free leather interiors."

and they make such a mess of it....

I never did get the concept of blogging. To me it's just pure self indulgence. Let's see where this goes. First let's introduce me to the 'blogging' (errr) community.

I'm Karn Malhotra, Branding Consultant and Creative Head of Exit Design. A print and branding studio in Bangalore, India.

I've run this studio for 2 and a half years and presently i'm in a bit of a fix...well not really a fix...but at crossroads in my journey as a designer/businessman.

You see, i've always been interested in creating a 'community' of designers. One where people can interact, debate, bitch & moan, and just share their views on design - print & branding specifically, since those are the subjects that i know best. It's amazing isn't it? How we just cocoon ourselves into what's comfortable for us.

I've had this idea in mind for the last 4 years atleast - and have been too afraid to take the leap.

Lets hope this 'little' leap into blogging is a sign of things to come over the next few weeks.